Carpooling (also car sharing, ride sharing, lift sharing and covoiturage), is the sharing of car journeys so that more than one person travels in a car.

They did not invent car sharing.

How many people here have experienced car sharing or bike sharing?

Car sharing was actually invented in Europe.

We can use some smart IT to enhance transit and enable car sharing and ride sharing.

Basically Zipcar is the largest car sharing company in the world.

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They're both peer to peer car sharing services, because the two things that really work for car sharing is, one, the car has to be available, and two, it's within one or two blocks of where you stand.

They're both peer to peer car sharing services, because the two things that really work for car sharing is, one, the car has to be available, and two, it's within one or two blocks of where you stand.

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And so they were very clever about the way that they packaged car sharing.

So this is where car sharing companies such as Zipcar and GoGet come in.

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We've gone from traditional car ownership to car sharing companies, such as Zipcar and GoGet, to ride sharing platforms that match rides to the newest entry, which is peer to peer car rental, where you can actually make money out of renting that car that sits idle for 23 hours a day to your neighbor.

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Similarly, the Internet is essential to the developing sharing economy, which includes car sharing providers like Zipcar and I Go, and accommodation rental services like Airbnb and Zotel.

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And for me, as a service provider, I would never be able to provide you a car for an hour if the transaction cost was anything.

Zipcar took 250 participants from across 13 cities and they're all self confessed car addicts and car sharing rookies and got them to surrender their keys for a month.

I'm a good provider, too.

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I'm a good provider, too.

But when you're sharing a car and you have a car share service, you might use an E.V. to commute, you get a truck because you're doing a home project.

Ride sharing reduces individual's carbon footprint by allowing several people to use one car instead of everyone using individual cars.

So, Zipcar is a company that I founded seven years ago, but it's an example of something called car sharing.

I'm launching it in about three weeks and I hope to do for ridesharing what I did for car sharing.

In 2009, Zipcar took 250 participants from across 13 cities and they're all self confessed car addicts and car sharing rookies and got them to surrender their keys for a month.