Number 1, our pay per click number was 75 cents for each customer that we go to our side and we know we got 4,025 customers, and so if we multiply that out, we know we've spent 3,018.

And what's the sales and marketing complexity of each sale on the y axis?

Now we're going to do a quiz and what we're going do is try to calculate how much it cost to actually get an active customer and let's start with the pay per click.

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They are required to report these sales every month (see Personal vs. business purchases).

No agent, no invader, no agent, no invader.

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