Coke is everywhere.

Coffee! milk or maybe a little cocoa!

Coke feels ubiquitous.

So what's the second thing that Coke's good at?

Coke's global campaign slogan is Open Happiness.

We're trying to deliver condoms to people or vaccinations, you know, Coke's success kind of stops and makes you wonder how is it that they can get Coke to these far flung places?

So that's why I took a bit of time to study Coke.

In Tanzania and Uganda, they represent 90 percent of Coke's sales.

So if Coke's marketers came to me and asked me to define happiness,

I was the better at coke and rum

We have to teach kids that Coke and Pop Tarts aren't breakfast.

It is used as food coloring and in beverages such as cola.

Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca Cola.

That is the amount of money that I spent personally on Red Bull and Diet Coke to stay awake during this movement.

In fact, when I travel to the developing world, Coke feels ubiquitous.

Ultimately, Coke's success depends on one crucial fact and that is that people want a Coca Cola.

And I came back to measure what we technically call the half lifetime of Coke how long does it last in the refrigerators?

We don't need animal products, and we certainly don't need white bread or Coke.

You know that you can hold a 40 ounce bottle of rum and two bottles of coke in a wineskin? So what, right?

There have been other clashes in the usual places Cola, Museitbeh, Tariq el Jadida, Tayounneh and Ras el Naba'a, amongst others.

You know that you can hold a 40 ounce bottle of rum and two bottles of coke in a wineskin?

Coke's success is relevant, because if we can analyze it, learn from it, then we can save lives.

We hired this programmer, he came in, he drank our Cokes and played Foosball for three years and he had one idea.

And so when I come back from these trips, and I'm thinking about development, and I'm flying home and I'm thinking, We're trying to deliver condoms to people or vaccinations, you know, Coke's success kind of stops and makes you wonder how is it that they can get Coke to these far flung places?

The first experiment I walked around MIT and I distributed six packs of Cokes in the refrigerators these were common refrigerators for the undergrads.

The first experiment I walked around MlT and I distributed six packs of Cokes in the refrigerators these were common refrigerators for the undergrads.

If all of your electricity in your lifetime came from nuclear, the waste from that lifetime of electricity would go in a Coke can a pretty heavy Coke can, about two pounds.

So if Coke's marketers came to me and asked me to define happiness, I'd say my vision of happiness is a mother holding healthy baby in her arms.

You were the better at rolling a reefer, I was the better at coke and rum Remember that night on the beach in Ibiza?

Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street.

If all of your electricity in your lifetime came from nuclear, the waste from that lifetime of electricity would go in a Coke can a pretty heavy Coke can, about two pounds.

Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street.

Sheena Iyengar studies how we make choices and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

He sort of understood the technology, and he realized that security was very important if you were going to be a Carder, but he didn't spend his days and nights bent over a computer, eating pizza, drinking coke and that sort of thing.